2023 Glossy Beauty Awards finalists - The Glossy
This year’s Glossy Beauty Awards highlight the incredibly competitive industry and also consumers’ desire for new and innovative products from the brands they love. The most prominent trend among brand submissions this year was product category expansion. Other trends included consumer-centric marketing approaches and increased transparency. Many brands showed that delivering clean, effective products, personalized experiences and meaningful connections to their audiences is a priority. And all entries carried a throughline of increased focus on community. Launching initiatives such as mentorship programs and influencer squads for building and nurturing the brand community were among popular tactics. A notable finalist for...