Press

This year’s Glossy Beauty Awards highlight the incredibly competitive industry and also consumers’ desire for new and innovative products from the brands they love.  The most prominent trend among brand submissions this year was product category expansion. Other trends included consumer-centric marketing approaches and increased transparency. Many brands showed that delivering clean, effective products, personalized experiences and meaningful connections to their audiences is a priority. And all entries carried a throughline of increased focus on community. Launching initiatives such as mentorship programs and influencer squads for building and nurturing the brand community were among popular tactics.  A notable finalist for...

 CONSCIOUS COLLECTION:  OCTOBER 2023  October 31, 2023 by LOTTIE DALZIEL Trick or treat?The scariest thing about Halloween isn’t the dress-ups, the masses of plastic-wrapped confectionery, wasted pumpkins and single-use decorations (although none are particularly good) but the tricks that so many brands are playing on us. Greenwashing—when brands make misleading claims about their sustainability initiatives—is something that I am all too familiar with but still get caught up in. Take your time, do your research and ask lots of questions. If you do get caught in a greenwashing boobie trap (don’t worry, it happens to the best of us) just...

From floral and fresh to warm and woody, fall in love with these luxurious perfumes. Fragrance evokes emotions, awakens memories, influences moods—radiant, bold, sophisticated, flirty, sensual. Coco Chanel said “No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory.” These glamorous scents are worth every indulgence for yourself and everyone you love. A little warning though… prepare for loads of compliments. Cheers to love, and leaving a subtle trail of undeniable allure. Váhy Ember Haze Award-winning Ember Haze envelops in smoky woods and firelight with notes of cardamom, almond bitter, clove, patchouli, and glowing ember. Isle of...

Fragrance Layering Is My Secret for Creating a Signature Scent—Here’s How to Do It - VOGUE Being asked, “What perfume are you wearing?” is something I’ve rarely heard outside of an in-person setting—and that fact only makes the compliment sweeter in a post-pandemic world. As for my answer? It tends to vary, since I prefer to layer fragrances. “Fragrance layering offers the ultimate freedom,” says Jean Madar, CEO and chairman of Interparfums, which creates scents for luxury brands like Oscar de la Renta, Ferragamo, and more. “It allows you to create a scent based on your unique mood and what...

If there's even a slight chance of snow, you better believe I'm spritzin' on By the Fireplace. Winter is my least favorite time of year. I’m a summer girlie through and through, but I will admit that the colder months definitely have one perk, and that's a leg up in the fragrance department. Winter perfumes—I'm talkin' scents with warm woody notes, toasty spices, and even full-blown vanilla perfumes—have a mystifying ability to make me feel hella cozy (something summer perfumes can’t come close to achieving). But with a seemingly endless supply of winter-esque fragrances on the market, it can be...