Váhy Midnight Ruze Perfume Perfume is a personal expression, and the unique fragrance of Váhy Midnight Ruze aligns perfectly with a Four’s desire for individual authenticity. It becomes a subtle yet significant statement of their distinct identity.
Anna Weatherlake and Kate Macdonald are the founders of Váhy, a fragrance company that uses 100 percent natural ingredients like sandalwood, orange oil and clove in their products. The longtime friends launched the brand in 2020 after Macdonald's time as a corporate lawyer. She previously specialized in labelling laws, where she found many brands didn't specify the ingredients used in their fragrances or safely tested them for personal care use. As a team, they sought to make a difference with cleaner formulas, while remaining transparent with their clients. What is Perfume Layering? Perfume layering lets you create your own...
Vahy co-founders Anna and Kate catch up with Kendall Becker of The Curated to chat about their journey to develop a 100% natural, sustainable and luxury fragrance brand. Listen to The Curated featuring Anna and Kate, out now on Apple Podcasts.
The holidays are the most wonderful time of year for everyone, but especially beauty lovers. And with the festive season just around the corner, it couldn’t be a better time to start shopping for the best beauty gifts around. Nothing says “treat yourself” (or someone else) quite like a beauty gift. It can be as small as a set of face masks from their favorite brand or as luxurious as a microcurrent sculpting device. Either way, the recipient is going to be thoroughly appreciative. Whether you’re shopping for someone who is fluent in face acids or a person who simply...
When Anna Weatherlake and friend KateMacdonald set out to create an all-natural fragrance line, they couldn’t conceive of the difficulty that lay ahead. “The door was slammed in our faces a lot,” Weatherlake says. “Natural ingredients are rarer, and much more expensive and tricky to use.” To wit: synthetic Bulgarian rose costs about $2 a litre; the natural form can be up to $14,000. It took them four years to create six fragrances but now, their brand Vahy works with perfumers who have done time with TomFord, Lanvin and Givenchy, and uses more upcycled materials (like orange oil from the...
Wondering how to keep your fragrances fresh? Or which notes tell your nose that summer has arrived? These expert tips will ensure you smell sweet (and citrusy and floral) all season NOTES TO SELF There's a good reason why citrus, green and marine notes are popular in summer. "Scent-memory associations are at play, so the scents that conjure up images of summer - water, sunscreen, citrusy scents, fruity notes, grassy or summery floral notes - will be what we reach for,” says Moore. The bonus: these notes are easier to wear in hot weather, when more intense notes might feel...
