Our Story | Unisex 100% Natural Perfume – Váhy
FOUNDERS & THE VAHY JOURNEY
Vahy was founded and is owned by two lifelong friends, Anna Weatherlake and Kate Macdonald, who both share a passion for clean living and exceptionally made products that are natural, cruelty-free and without compromise.
While in her role as a corporate lawyer providing advice on the labelling laws, Kate noticed the perfume loophole in most countries’ labelling laws. That is, in Australia and many other countries you only had to label ‘fragrance/parfum’, ‘denatured alcohol’, and a limited number of specific allergens if they are present. Both ‘fragrance/parfum’ and ‘denatured alcohol’ do not mean any specific chemical, but instead can compromise thousands of different ingredients which concerningly, have not been tested for safety in personal care use. In fact, the Environmental Working Group reverse engineered the top selling commercial fragrances and found on average 14 ‘ingredients of concern’ in each fragrance. These ingredients include chemicals associated with allergies, hormone disruption, organ toxicity and known carcinogens (see article here).
Horrified at this revelation, Anna and Kate searched for a 100% natural fragrance that was as sophisticated in scent, as stylish, and as long wearing as their synthetic luxury fragrances. When they couldn’t find anything on the market that was 100% natural and not a compromise or step down in efficacy or sophistication from its synthetic counterpart, they decided to create the fragrance they wanted to buy. After many years of scent development in partnership with one of the world’s leading Master Perfumers, the Váhy range of 100% natural, transparently-made products was born.
The Váhy range has been carefully and painstakingly curated by Anna and Kate with every detail carefully considered. From the high-quality French glass, black in colour to protect the natural ingredients, to the individual sourcing of each ingredient, Váhy lives and breathes our uncompromising approach to natural luxury.