As a fragrance consumer, you have the right to know what you’re wearing. When we discovered that in Australia and many other countries, the words ‘fragrance’ or ‘parfum’ on a label can cover many undisclosed ingredients, we knew we wanted to do things differently.
We created VAHY so you can confidently choose a fragrance that is 100% natural and transparently made, without compromising on quality or sophistication.
VAHY has been a labour of love for us from day one. We left no stone unturned in developing our range of fine fragrance products, all crafted in partnership with the world’s leading perfumers. We truly believe quality and safety go hand in hand.
When you choose VAHY, you can rest assured that every product is 100% natural and every ingredient is disclosed. We won’t rest until full ingredient disclosure is the standard in personal care, because you deserve to know what you’re wearing.
- Kate, VAHY co-founder
HERO INGREDIENT STORIES
We carefully select the world's finest ingredients to craft our products. Discover a few highlights below. Want to learn more?
OUR 'WHY'
In most countries, including Australia, you do not have to list every ingredient in a perfume. Terms like ‘fragrance’ or ‘parfum’ do not refer to one specific ingredient. They can cover many different ingredients that are not individually disclosed.
We believe you should know what you’re wearing. So we set out to create fine fragrance with every ingredient disclosed.
THE SOLUTION
This is why VAHY exists today: to create the world's best 100% natural fine fragrances, crafted with world-leading perfumers using premium naturals that are sustainably sourced.
We have painstakingly curated a list of ingredients that we will never use in our products. This includes phthalates, parabens, formaldehyde, petroleum-derived ingredients, synthetic fragrance and denatured alcohol, along with the over 1,400 chemicals banned or restricted for use in personal care products in the European Union, plus additional chemicals screened by VAHY and found to be of concern.
AN ONGOING JOURNEY
Our mission doesn’t end with our product range. We’re here to set a new standard in ingredient transparency.
We want to raise awareness of what can sit behind the word ‘fragrance’ on a label, and to encourage full ingredient disclosure across our industry.
We believe fragrance should add a beautiful sensory element to people’s lives, and that everyone should be able to know exactly what they’re wearing.
Testimonials
