As a fragrance consumer, have the right to know what you’re spraying on your body, and what is being absorbed into your bloodstream. When we discovered that in Australia and many other countries, a sneaky labelling loophole enables fragrance brands to hide toxic chemicals in their products, we were shocked.

We created VAHY so you can confidently swap out your toxic synthetic fragrance for one that is 100% natural and transparently made, without compromising on quality, efficacy, sophistication or longevity.

VAHY has been a labour of love for us from day one. We left no stone unturned in developing our range of fine fragrance products, all crafted in partnership with the world’s leading perfumers. We truly believe quality and safety go hand in hand.

When you choose VAHY, you can rest assured there are no harmful ingredients in any of our products, and know that you’re making a purchasing decision that is better for your health, and the environment. We won’t rest until toxic chemicals are banned from personal care products, because smelling good should not cost your health.

- Anna & Kate, VAHY co-founders

OUR 'WHY'

In most countries, including Australia, you do not have to label what is in perfume products. Both ‘fragrance/parfum’ and ‘denatured alcohol’ do not mean any specific chemical, but instead can compromise thousands of different ingredients which have not been tested for safety in personal care use.

In fact, the Environmental Working Group reverse engineered the top selling commercial synthetic fragrances and found on average 14 ‘ingredients of concern’ in each fragrance.

We couldn't believe that fragrance companies were not only selling products containing these potentially harmful ingredients but also failing to disclose them on the label, preventing customers from making informed health decisions.

AN ONGOING JOURNEY

Our mission doesn’t end with our product range. We’re here to set a new standard in ingredient transparency and shake up the industry.

We want to raise awareness about the issue around hidden toxic chemicals in fragrance, so social pressure compels big brands to stop using these harmful ingredients in their products, or at the very least be forced to disclose their use.

Fragrance houses should be in the business of adding a beautiful sensory element to people’s lives rather than exposing them to hazardous chemicals. There is no way for an individual to understand their toxic load if a significant number of toxic chemicals are not disclosed on the label of the products being used.