Trick or treat?

The scariest thing about Halloween isn’t the dress-ups, the masses of plastic-wrapped confectionery, wasted pumpkins and single-use decorations (although none are particularly good) but the tricks that so many brands are playing on us. Greenwashing—when brands make misleading claims about their sustainability initiatives—is something that I am all too familiar with but still get caught up in. Take your time, do your research and ask lots of questions. If you do get caught in a greenwashing boobie trap (don’t worry, it happens to the best of us) just get back on the horse and make a better purchase next time.


Melbourne-based natural perfume brand Vahy has taken out the best ethical fragrance category at the 2023 Global Green Beauty Awards. This is the fourth time the brand has been recognised internationally for their commitment to the planet and quality products. Selling one bottle every 10 minutes, the smoky scent has notes of vanilla and amber.

Vahy Ember Haze Perfume

Conscious Collection: Cruelty-free, Vegan, Community

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