Articles

With so many companies putting marketing spin on words like ‘natural’, ‘clean’ and ‘non-toxic’ it can be hard to work out what natural perfume truly is. Natural perfume is fragrance that has created using ingredients that are from vegetal, animal (rest assured, not in Vahy products) or microbiological origin as per International Standard ISO 9235. What does this mean? It means that various plants, flowers, fruits and other organic flora are distilled, pressed and fermented to obtain the fragrance notes. Unlike synthetic fragrance, no petrochemicals or similar lab made ingredients form part of our natural fragrances. Why we use naturally...

What is ingredient transparency?  To us, ingredient transparency is disclosing the chemicals used in your perfume. Rather than using vague or broad terms like ‘parfum’ instead actually listing the individual ingredients in this category. Look on the back of any mass commercial perfume and you will see ‘parfum’, ‘fragrance’ or ‘denatured alcohol’ listed along with a list of allergens. What isn’t commonly known is that these terms are a mask for thousands of other chemicals that you are unknowingly spraying on your pulse points.    What’s actually in mass market perfumes?  Concerningly, often these chemicals have not been tested for...

Tips on wearing natural perfume A common complaint for natural perfumes is that some of them don’t last as long as synthetic perfumes. We want to dive into this so you can work out which naturals to buy for a long lasting effect and give you some tips on how to use your perfume to maximise its longevity. Something you should also be aware of are the effects are of using a perfume that has chemicals that do not organically break down over time.    Why chemicals that don’t break down aren’t your friend  100% natural perfumes are created using...