About Natural Fragrance

ABOUT NATURAL FRAGRANCE

BORN FROM A DESIRE FOR PURITY AND BALANCE

We believe in nature-led luxury: where scent is transparent, ethically made, and deeply connected to the earth.

In a world of synthetic shortcuts, we choose the long road: 100% natural, always.

Traditional, clean and natural fragrances. What's the difference?

Traditional Fragrances

Primarily rely on synthetic ingredients made from chemical compounds, crafted to replicate natural scents such as florals, woods, musks, citrus, and spices.Traditional fragrances also commonly contain toxic chemical ingredients such as phthalates, which are used to enhance the longevity of the fragrance, even though phthalates are known hormone disruptors.Further, one in three people have a negative response to synthetic fragrance due the ‘toxic cocktail’ of chemicals they are commonly made from.

Clean Fragrances

Often made with synthetic ingredients marketed as 'safe,' clean fragrances may contain only a few natural ingredients—or none at all. While some emphasise ingredient transparency, others do not.The term 'clean' is not regulated, so its meaning can vary widely from one brand to another, often with differing levels of authenticity.To help you make an informed choice, websites like the EWG Skin Deep database can help you identify brands that focus on clean and natural ingredients.

Natural Fragrances

Natural fragrances are typically made using materials extracted through processes like distillation, extraction, or expression. However, unless clearly labeled as 100% natural, they often contain some synthetic compounds.The term 'natural' is not regulated, so its meaning can vary widely from one brand to another, often with differing levels of authenticity and transparency.To help you make an informed choice, websites like the EWG Skin Deep database can help you identify brands that focus on clean and natural ingredients.

100% Natural Fragrances

100% natural fragrance sources every ingredient from nature. This approach is uncommon, as it requires both a high level of craftsmanship and artisanal techniques to develop sophisticated scents with long-lasting formulations. All VAHY fragrances are sustainably and transparently made with world-leading perfumers using only 100% natural, plant-based ingredients.Each scent is rigorously lab-tested to ensure long-lasting wear, with over 6 hours of longevity on the skin.

FAQs

In most countries, including Australia, you do not have to label what is in perfume products. Both ‘fragrance/parfum’ and ‘denatured alcohol’ do not mean any specific chemical, but instead can compromise thousands of different ingredients which have not been tested for safety in personal care use.
In fact, the Environmental Working Group reverse engineered the top selling commercial synthetic fragrances and found on average 14 ‘ingredients of concern’ in each fragrance. (EWG)
Fragrance companies are not only selling products containing these potentially harmful ingredients but also failing to disclose them on the label, preventing customers from making informed health decisions in order to continue selling these products.
Why? Simply put, if fragrance consumers knew what was lurking within these formulations, they would not want to spray these products on their body - which would severely impact sales!
Without ingredient transparency, it is not possible to know your toxin dosage. That's why we think that ingredient disclosure should be mandatory.
VAHY fragrances are made from 100% natural, plant-based, biodegradable ingredients, and are free from toxic chemicals.
When you are using products that contain toxic chemical ingredients, unfortunately, it is difficult to accurately determine your daily dosage without knowing which of your personal care, home scent, cleaning, and beauty products contain these ingredients. So even if you were intending to have a low dosage synthetic musk, for example, it's really hard to work out what the compounding effect is across all of your products.
We want to be your worry-free option! Where you can easily make a switch (such as with VAHY fragrance) that reduces your toxic load, without compromising on quality, why wouldn't you?!

You’re looking right at it!
We believe quality and safety go hand in hand. That’s why all VAHY products are meticulously crafted using 100% natural, biodegradable ingredients of the highest quality, ensuring that our products are not only effective but also safe.
By making the switch to VAHY, you are supporting your health while championing a brand that jumps through hoops to procure the finest 100% natural ingredients to craft world-leading fragrances, with ingredient transparency at its core.
Sadly, checking the ingredients on your favourite fragrance isn’t always easy, as many fragrance brands hide toxic chemical ingredients within their formulations in order to deceive consumers.
If you’re keen to research what you’re using, download apps Think Dirty or Switch Natural to see how your products fare. Alternatively you can search products using EWG’s Skin Deep database online.
If you can’t find or understand the ingredients listed in your perfume, contact the manufacturer.
Hot tip: If your perfume contains any umbrella words such as, Fragrance, Perfume, Parfum, or Aroma, it’s time to rethink your signature scent.
Crafted by world-leading perfumers, VAHY is a true reflection of refined purity and a ground-breaking plunge into the mesmerising world of niche, organic fragrance. Our products are transparently made with full ingredient disclosure and contain only the most premium plant-based ingredients that are >85% organic in composition (with 100% being plant based), biodegradable and sustainably sourced.

FRAGRANCE WITH BENEFITS

For centuries, people have used essential oils – concentrated plant extracts capturing a plant's essence – for various purposes, including beauty, fragrance, and wellbeing. Today, aromatherapy using these potent oils are experiencing a resurgence in popularity, offering natural alternatives for modern concerns.

You’ll find a number of pure essential oils in VAHY's home and personal fragrance range. We draw these essential oils through extraction methods such as distillation and blend into our scents to craft fine fragrance with the added benefits of aromatherapy, using 100% natural, premium ingredients sourced from the world’s best suppliers.

From the uplifting buzz of lemon oil, to the calming aroma of bergamot, your favourite VAHY scents may help boost your mood, soothe your nerves or increase mental alertness.

Read the full article here.

WHAT OUR CUSTOMERS SAY

Best brand. This brand is the best and needs to be acknowledged for the efforts they go to with transparency and ingredient sustainability. I've been using Vahy products on me and in my home for two years and I'll never go back to normal synthetic fragrance now. I've done research on how bad they are for you and more people should be aware. Hats off to you Vahy for pushing the limits and showing people how it can be done! We need more brands doing what you do.

Sallyanne

Great for sensitive people. I work in hospitals and have not worn fragrance for many years due to many patients having sensitivities to synthetic fragrances. I thought I would try a 100% natural scent and see the response. Big ups to Vahy for disclosing all of their ingredients. I have only received compliments on my scent and it's nice to know I can tell people it's completely natural.

Bridget