About Natural Fragrance

ABOUT NATURAL FRAGRANCE

BORN FROM A DESIRE FOR PURITY AND BALANCE

We believe in nature-led luxury: where scent is transparent, ethically made, and deeply connected to the earth.

We choose the long road: 100% natural, always.

Traditional, clean and natural fragrances. What's the difference?

Traditional Fragrances

Primarily rely on synthetic ingredients made from chemical compounds, crafted to replicate natural scents such as florals, woods, musks, citrus, and spices. On a label, the word 'fragrance' or 'parfum' can cover many ingredients that are not individually listed.

Clean Fragrances

Clean fragrances are often made with synthetic ingredients chosen to meet a brand's own standards. They may contain a few natural ingredients, or none at all. While some emphasise ingredient transparency, others do not. The term 'clean' is not regulated, so its meaning can vary from one brand to another. To help you make an informed choice, websites like the EWG Skin Deep database can help you identify brands that focus on clean and natural ingredients.

Natural Fragrances

Natural fragrances are typically made using materials extracted through processes like distillation, extraction, or expression. Unless clearly labelled as 100% natural, they may also contain some synthetic compounds. The term 'natural' is not regulated, so its meaning can vary from one brand to another. To help you make an informed choice, websites like the EWG Skin Deep database can help you identify brands that focus on clean and natural ingredients.

100% Natural Fragrances

100% natural fragrance sources every ingredient from nature. This approach is uncommon, as it requires both a high level of craftsmanship and artisanal techniques to develop sophisticated, beautifully anchored scents. All VAHY fragrances are sustainably and transparently made with world-leading perfumers using only 100% natural, plant-based ingredients. Each scent is carefully composed to sit softly and anchor beautifully on the skin.

FAQs

In most countries, including Australia, you do not have to list every ingredient in a perfume. Terms like ‘fragrance’ or ‘parfum’ do not refer to one specific ingredient. They can cover many different ingredients that are not individually disclosed.
We believe you should know what you’re wearing. That’s why every VAHY ingredient is disclosed in full.
Without ingredient transparency, it is not possible to know exactly what you’re wearing. That's why we think that ingredient disclosure should be mandatory.
Crafted by world-leading perfumers, VAHY is a true reflection of refined purity and a ground-breaking plunge into the mesmerising world of niche, organic fragrance. Our products are transparently made with full ingredient disclosure and contain only the most premium plant-based ingredients that are >85% organic in composition (with 100% being plant based), biodegradable and sustainably sourced.

VAHY fragrances are made from 100% natural, plant-based, biodegradable ingredients.
Our ‘Free From’ Promise means every product is free from phthalates, parabens, formaldehyde, petroleum-derived ingredients, synthetic fragrance and denatured alcohol.
Every ingredient is disclosed, so you always know what you’re wearing. Each scent is vegan, cruelty-free, genderless and made in Melbourne, Australia.
You’re looking right at it.
We believe quality and safety go hand in hand. That’s why all VAHY products are meticulously crafted using 100% natural, biodegradable ingredients of the highest quality.
When you choose VAHY, you are championing a brand that goes to great lengths to source the finest 100% natural ingredients and craft world-leading fragrances, with ingredient transparency at its core.
Checking the ingredients in your favourite fragrance isn’t always easy.
If you’re keen to research what you’re using, download apps Think Dirty or Switch Natural to see how your products fare. Alternatively you can search products using EWG’s Skin Deep database online.
If you can’t find or understand the ingredients listed in your perfume, contact the manufacturer.
Hot tip: if a label lists an umbrella term such as Fragrance, Perfume, Parfum or Aroma, the individual ingredients behind it are not disclosed.

FRAGRANCE WITH BENEFITS

For centuries, people have used essential oils – concentrated plant extracts capturing a plant's essence – for various purposes, including beauty, fragrance, and wellbeing. Today, aromatherapy using these potent oils are experiencing a resurgence in popularity, offering natural alternatives for modern concerns.

You’ll find a number of pure essential oils in VAHY's home and personal fragrance range. We draw these essential oils through extraction methods such as distillation and blend into our scents to craft fine fragrance with the added benefits of aromatherapy, using 100% natural, premium ingredients sourced from the world’s best suppliers.

From the uplifting buzz of lemon oil, to the calming aroma of bergamot, your favourite VAHY scents may help boost your mood, soothe your nerves or increase mental alertness.

Read the full article here.

WHAT OUR CUSTOMERS SAY

Best brand. This brand is the best and needs to be acknowledged for the efforts they go to with transparency and ingredient sustainability. I've been using Vahy products on me and in my home for two years and I'll never go back to normal synthetic fragrance now. I've done research on how bad they are for you and more people should be aware. Hats off to you Vahy for pushing the limits and showing people how it can be done! We need more brands doing what you do.

Sallyanne

Great for sensitive people. I work in hospitals and have not worn fragrance for many years due to many patients having sensitivities to synthetic fragrances. I thought I would try a 100% natural scent and see the response. Big ups to Vahy for disclosing all of their ingredients. I have only received compliments on my scent and it's nice to know I can tell people it's completely natural.

Bridget